Eastman Kodak first introduced 35mm color motion picture negative in 1950. Read all about Kodak’s history here: https://en.wikipedia.org/wiki/Technicolor. The cost of making movies was largely based around excessively pricey 35mm color film stock (even for the film studios), its processes, film craftsman and crews who specialized in this medium, and top dollar distribution of this film stock to movie theaters worldwide.
Did you know the first film shot on a digital camera was in the year 1996? The film is titled: “Windhorse”? Here is a short list of other films shot digitally: https://en.wikipedia.org/wiki/List_of_films_shot_on_digital_video_prior_to_2015. In 1999, George Lucas included high-definition digital cameras in Star Wars: Episode 1 – The Phantom of Menace in tandem with 35mm film stock. No one noticed so, he decided to shot all sequels on hi-def digital video.
In the year 2012 all major film studios embraced capturing and distributing affordable Digital Cinematography: https://en.wikipedia.org/wiki/Digital_cinematography thereby plunging Eastman Kodak (largest provider of 35mm camera film stock) into bankruptcy for the sake of saving major studios revenue in the billions of dollars; a bittersweet story for the entertainment industry to switch gears, as it were.
In the year 2012 all major film studios embraced capturing and distributing affordable Digital Cinematography: https://en.wikipedia.org/wiki/Digital_cinematography thereby plunging Eastman Kodak (largest provider of 35mm camera film stock) into bankruptcy for the sake of saving major studios revenue in the billions of dollars; a bittersweet story for the entertainment industry to switch gears, as it were.
As of 2017 4k digital film camera rivals 35mm color motion picture film stock, 92% of all films were shot on digital, and in 2018 only 24 major films released were shot on 35mm.
There is nothing like old-fashioned buttered popcorn, homemade churned ice-cream, and a bygone era cinematic extravaganza shot on 35mm film — for those of us that remember of course, which is where FilmPreservation.org (National Film Preservation Society created by U.S. Congress) plays a pivotal role. 35mm film decays, shrinkage can be as much as 10% and digital cinematography out performs this old race horse.
What does this mean for ChiffonFilms.com? With the track record of our CEO’s working with business magnates and with A-list film motion picture icons both above-the-line and below-the-line we can now compete affordably in the digital era. The world loves a good story and this is what we deliver in new-old Hollywood style!